OPTIMA OFFERS FREE POLYCARBONATE HANDBOOK
New Guide Educates Eyecare Professionals on the Latest Lens
Technology and How to Profit from Dispensing Polycarbonate Lenses
Stratford,
Conn. (January 22, 2004) – In recent years the advances
in polycarbonate lens technology have been impressive. With the improvements
made in the material for the music recording industry, a much purer
form of polycarbonate is now the basis for all polycarbonate lenses.
The industry’s ugly duckling lens has been transformed and
as a result its market share has steadily been increasing. Understanding
the latest technology and how it impacts lens optics and usability
is key to profiting from polycarbonate in one’s practice. Optima
is now offering “The New Polycarbonate Handbook,” to
help eyecare professionals achieve that end.
The handbook explains the differences in manufacturing processes:
injection compression molding vs. extrusion compression molding.
Photos of lenses made from each process are provided for comparison.
The impact the processes have on optical quality is covered in detail.
Lens designs are discussed in terms of the reduction of lens distortion
and the effect the designs have on lens thickness and weight. In
light of the booming trend in rimless eyewear, knowing which polycarbonate
lenses offer thinner profiles and protection from cracking is essential
in increasing ones profits. The handbook offers such guidance. Another
area of interest is lens tintability. Polycarbonate has been notorious
for its poor tinting qualities. New coating options have overcome
this hurdle and the test results are detailed.
“
New polycarbonate lenses offer the single best opportunity for eyecare
professionals to improve their bottom line. The difference between
lens brands is immense. Knowing which lenses offer the best optics
and value is fundamental to one’s success,” says Nicholas
Niejelow, president and CEO of Optima Inc. “We believe the
industry has done a poor job of educating the public about polycarbonate.
Our New Polycarbonate Handbook is designed to change all that. Educated
industry professionals are our best customers and we intend to gain
many more with this free handbook.”.
The last section
of the handbook covers benefits for retailers and their patients.
Topics included are using finished lenses
vs. semi-finished,
reducing turnaround time and costs, and eliminating returns
for patient non adapts. Even the ability to drastically reduce
inventory
costs
by carrying just one lens line is covered. In essence, all
the aspects of using and benefiting by dispensing polycarbonate
lenses
in one’s
practice are included.
The handbook
is available FREE to all eyecare professionals simply by calling
at Optima at (800) 621-1216.
Labs can feel
free to order multiple copies for their customers as well.
For information
about Optima’s RESOLUTION® brand of polycarbonate
lenses interested parties can visit their product web site at www.ResolutionLenses.com.
Trade inquiries can be directed to Optima at 800 621-1216 or to Optima’s
sales reps nationwide.
